Ben & Jerry's is a brand I've always admired for their commitment to spreading their social justice values as well as their products. When their parent company Magnum tried to muzzle this aspect of their brand, Jerry resigned in protest while Ben has stayed on board in order to fight back for control. When no business solution proved successful, he turned to the world's creatives for an idea that would bruise the right egos and turn the proper heads at Magnum.